Being an entrepreneur is one of today’s leading ways women are making a career for themselves.
“women entrepreneurs start and own nearly half of all businesses in the United States, employ 9.4 million workers, generate $1.9 trillion in revenue and represent all industries.”
Small Business Association (SBA)
That’s no small feat. It’s girl power loud, proud, and in serious action. That’s why the SBA developed Ascent to create a free learning platform for women entrepreneurs, to help them elevate their business, and their lives.
Why Ascent Was Created
The SBA took notice of how many women entrepreneurs were making way for themselves, especially during COVID 19. More women started online businesses or ramped theirs up as the world progressed to a mostly-online model during the pandemic. Ascent notes that the majority of these businesses “are small, with great potential for growth in both revenue [streams] and job creation. That’s why we created Ascent and packed it with in-depth information to help” women grow their businesses.
According to Entrepreneur, no one was “prepared for such crucial times in the business world and the situations and circumstances have today made companies and entrepreneurs introspect and come to the conclusion of what needs to be done now to either retain their original positions in the market or thrive with the new normal.” Accessing tools to build your business and learn tricks of the trade from home is crucial for entrepreneurs of all industries.
Features of the Platform
The Ascent learning course is broken down into what they call “Journey” segments. Inside each journey, there is an “excursion.” This is a breakdown of all the entrepreneurial learning tools to help you get the most out of this free platform. Ascent has features including but not limited to:
- Infographics
- Success stories
- Discussion guides
- Exercises and tools
- Videos
- Self-assessments
- Key insights
- Ability to speak with other women who are experts in their business
Why You Need to Try Ascent
Whether you’re new to the world of entrepreneurship or have been in it for some time, Ascent can provide you with further information to help you make the most out of your business today. With classes from learning how to manage funds, debts, raise capital, hiring policy creation, angel investing, and more, you can set yourself up for success. Ascent gives women an edge over the competition without having to shell out thousands for school or hope to figure everything out independently. Now that’s worth investing in.
No matter what your business is, you don’t have to go it alone. While entrepreneurship is about creating something that’s your own, it still helps to have a team of women to rely on when you need help, want to grow, or are going through tough times. Hilary Genga, the founder and CEO of Trunkettes, states, “you made it to where you are through hard work and perseverance, but most importantly, you’re there. Don’t conform yourself to a man’s idea of what a leader should look like.”
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